noon Beauty Fest Dubai 2026: Dates, Location, Brands and More

Dubai is about to get a new destination for skincare lovers as noon Beauty Fest makes its debut at Dubai Festival City Mall from October 23 to 25, 2026, bringing 13 leading skincare brands together for three days of product discovery, hands on trials, expert advice, interactive experiences and instant shopping through the noon app. Entry is free for all visitors.

Unlike a traditional beauty event, noon Beauty Fest is designed around a simple idea: beauty is felt first, then bought. The experience gives visitors an opportunity to go beyond discovering skincare through a screen and instead see, touch, smell and try products before making a purchase.

What to Expect at noon Beauty Fest Dubai

Taking place at Festival Bay, Dubai Festival City Mall, noon Beauty Fest will bring together skincare brands spanning derma, pharmacy and Korean beauty.

The lineup includes Medicube, La Roche Posay, CeraVe, Cetaphil, ISDIN, Vichy, AXIS Y, QV, Abib, Dr. Althea, numbuzin, Celimax and VT Cosmetics.

Visitors will be able to explore themed brand booths, discover new launches, learn more about ingredients and receive advice tailored to their skincare needs. The event is designed to make product discovery more interactive, allowing shoppers to experience products in person before deciding what works for them.

From Skincare Discovery to Instant Shopping

One of the key ideas behind noon Beauty Fest is connecting the online shopping experience with the physical world.

Visitors can test products and assess elements such as texture, scent, formula suitability and skin compatibility, things that can be difficult to experience through a digital screen. After discovering their favourite products, they can purchase them instantly through the noon app.

This creates what noon describes as a “phygital” beauty playground, combining an in person beauty experience with the convenience of digital shopping.

The experience also goes beyond product sampling. Brand booths will feature gamified activities, with visitors having opportunities to receive freebies and product samples, as well as exclusive coupons for shopping their favourite brands on noon.

 

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When Is noon Beauty Fest Taking Place?

The three day skincare event will run at Dubai Festival City Mall from Friday, October 23 to Sunday, October 25, 2026.

October 23, Friday: 7 PM to midnight
October 24, Saturday: 4 PM to midnight
October 25, Sunday: 4 PM to midnight

Location: Festival Bay, Dubai Festival City Mall
Entry: Free for all visitors noon Beauty Fest – English PR

For invited guests, noon is also offering an exclusive early entry window before the general public arrives, giving creators and guests an opportunity to explore the space, meet participating brands and capture content with fewer crowds.

A New Beauty Experience for Dubai

The launch comes as beauty continues to be an important category for noon. According to Florian Jansen, General Manager, Lifestyle at noon, the beauty category grew by 45 percent in 2026, with the Beauty Fest designed to bring that momentum into a physical experience for the first time at Dubai Festival City Mall.

The event also gives participating brands an opportunity to hear directly from customers and gather real time feedback, while creating a community around beauty discovery.

For visitors, that means three days dedicated to trying products, learning about skincare ingredients, discovering new launches and finding products that suit their individual routines.

More Than a Shopping Event

Dubai Festival City Mall provides the setting for the first edition of noon Beauty Fest, adding another experiential attraction to the waterfront destination.

The mall is home to more than 400 outlets alongside dining, entertainment and community experiences, making Festival Bay a natural setting for an event designed around discovery and interaction.

Whether you are into Korean skincare, pharmacy favourites, derm focused products or simply looking to discover something new for your routine, noon Beauty Fest offers a chance to experience some of the biggest names in skincare under one roof.

With free entry and three evenings of beauty focused experiences, Dubai’s first noon Beauty Fest is set to turn online skincare discovery into a real world experience this October.

Event Details

Event: noon Beauty Fest, Skincare Edition
Dates: October 23 to 25, 2026
Location: Festival Bay, Dubai Festival City Mall
October 23: 7 PM to midnight
October 24 and 25: 4 PM to midnight
Entry: Free for all visitors