Prepare for a beauty-lover’s dream. SEPHORiA returns to Dubai from November 20 to 22, 2025, at Al Wasl Plaza in Expo City Dubai.
This three-day festival by Sephora is packed with more than 70 unique brand experiences, exclusive product drops, masterclasses led by beauty icons like Huda Kattan and Mario Dedivanovic, and swag bags worth up to AED 5,000 for VIP ticket-holders.
What Makes It Unmissable
Attendees will explore a vibrant landscape of skincare, makeup, hair care, and fragrance, think immersive installations, selfie-friendly photo zones, hands-on workshops, and access to global and regional beauty-brand ambassadors.
Event Details
- Dates: November 20-22, 2025
- Venue: Al Wasl Plaza, Expo City Dubai
Tickets: Beauty Access from approx. AED 300; VIP packages AED 600 for premium perks. - Age requirement: Must be 10 + years; under-18s must be accompanied by an adult.
Why It Matters
SEPHORiA is more than a shopping show. It positions Dubai as a global beauty-culture hub, recognizing the region’s booming market for cosmetics and lifestyle experiences.
