Global shapewear and lifestyle brand SKIMS is set to open its first-ever physical store in the Middle East, marking a major milestone for the brand’s international expansion. The new flagship will officially open on December 22 at Mall of the Emirates, introducing a fully immersive in-store experience to UAE shoppers.
Opening Day Experience and Exclusives
To mark the launch, SKIMS will offer opening-day perks for early visitors. The first 400 customers will receive an exclusive gift with purchase, subject to availability. Shoppers can also explore the brand’s bestselling collections, enjoy SKIMS-themed treats, and take part in a dedicated SKIMS photobooth experience designed for the opening celebration.
A Strategic Regional Partnership
The Dubai store has been launched in partnership with Al Tayer Insignia, one of the region’s leading luxury retail groups. The collaboration marks SKIMS’ transition from online-only availability in the UAE to a permanent brick-and-mortar presence.
Why Dubai Was Chosen
According to Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, Dubai was a natural choice for the brand’s first Middle East store.
She noted that Dubai’s global reputation for luxury retail made it essential for the store to reflect SKIMS’ signature design language, attention to detail and elevated in-store experience from the moment customers enter.
Echoing this sentiment, Dee Sarai, CEO of Al Tayer Insignia, highlighted the strong regional demand for SKIMS and the brand’s leadership in redefining comfort, inclusivity and modern wardrobe essentials.
Store Location and Timings
The SKIMS Dubai flagship will be located on Level 2 at Mall of the Emirates.
Opening date: December 22
Store hours: 10:00 AM to 11:00 PM (GMT+4)
What This Launch Represents
The opening of SKIMS’ first Middle East store signals Dubai’s continued role as a launchpad for global lifestyle brands entering the region. With a focus on inclusivity, comfort and contemporary design, the Dubai flagship is expected to attract strong interest from both residents and international visitors.
