This October, jewellery brand Piece of You and Medcare are coming together to place women’s health at the heart of a meaningful initiative. Throughout the month, every Piece of You order will come with a complimentary breast screening at Medcare, offered by Piece of You to its customers.
Beyond Jewellery, A Message of Care
For Piece of You, the initiative extends the meaning behind its jewellery. The brand describes its pieces as carrying love, memories and meaning, and this October campaign adds another layer of purpose to every purchase.
Amreen Iqbal, Founder and Creative Director of Piece of You, said the brand wanted its October purchases to represent something beyond jewellery, particularly at a time when women are encouraged to prioritise their own health.
“Through our partnership with Medcare, we hope to give women something truly invaluable: a reminder to prioritise their own health,” Iqbal said, adding that women are just as precious as the people they hold close to their hearts.
The campaign reflects the idea that a purchase can carry a message beyond the product itself, encouraging women to make time for their own wellbeing.
Encouraging Conversations Around Women’s Health
For Medcare, the partnership offers another way to encourage conversations around women’s health during Breast Cancer Awareness Month.
Alisha Moopen, CEO and Managing Director of Aster DM Healthcare, highlighted the importance of early detection and encouraged women to look after themselves and check in on the women around them.
“Breast Cancer Awareness Month is deeply personal for so many of us,” Moopen said, describing the partnership as a symbol of strength, care and solidarity while encouraging more open conversations around women’s health.
Where Can Customers Access the Complimentary Screening?
The complimentary screening offered through the Piece of You initiative can be availed at selected Medcare facilities in the UAE.
These include:
Medcare Women and Children Hospital
Medcare Hospitals Sharjah, on King Faisal Street and Sheikh Saqr Street
Medcare Royal Special Hospital
The initiative runs throughout October 2026, giving Piece of You customers an opportunity to pair their purchase with a proactive step towards their health.
About Piece of You
Piece of You is a division of Pure Gold Group, which established its presence in the UAE jewellery industry through Pure Gold Jewellers around three decades ago.
According to the company, Pure Gold Jewellers now has more than 125 stores across the Middle East and Asia, alongside two factories in India and one in China. The group employs more than 2,000 craftsmen and professionals.
Piece of You continues this connection to jewellery through pieces positioned around personal meaning, memories and individual stories.
About Medcare
Medcare is a private healthcare provider operating under Aster DM Healthcare. Its UAE network includes hospitals such as Medcare Multi-speciality Hospitals in Dubai and Sharjah, Medcare Women and Children Hospital, Medcare Orthopaedics and Spine Hospital and Medcare Royal Speciality Hospital, alongside 26 medical centres across the UAE.
The healthcare provider says its hospitals and medical centres are accredited by the Joint Commission International (JCI) and supported by a multicultural, multilingual team of doctors and healthcare professionals.
This October, the collaboration between Piece of You and Medcare places a simple message at the centre of the campaign: women should make time for themselves, too.
Through every October order, Piece of You is offering customers more than a piece of jewellery. It is offering a reminder to invest in something that cannot be wrapped or worn: their own health.
