KFC has introduced a new advertising approach by removing the physical doors from one of its outlets to highlight the launch of its 24/7 operating hours. The initiative converts the former entrance into a static outdoor installation, positioning it as a standalone communication piece for the campaign.
The Concept
Instead of relying on traditional marketing channels to announce extended hours, KFC has used the absence of doors as its primary message. The detached entrance structure now functions as a branded display featuring the line:
“Who needs doors when you never close?”
The installation also includes QR codes directing passersby to the nearest KFC branch operating around the clock. The execution uses a simple visual cue to communicate continuous availability without the need for additional explanation.
Market Impact
The campaign has attracted industry attention for its restraint and clarity. By removing a fundamental architectural element, the brand effectively reinforces the idea of uninterrupted service. The stunt serves both as an announcement and a physical representation of the message: KFC is now accessible at any hour.
Strategically, the activation demonstrates how minimal intervention can deliver high visibility, particularly in urban environments where unconventional outdoor formats stand out against traditional signage.
