Rev your engines, Dubai! The most anticipated event for petrolheads is back as Dubai Auto Season 2026 officially takes over the city. Running from January 2 to January 11, 2026, this 10-day extravaganza is a highlight of the 31st Dubai Shopping Festival (DSF).
Whether you are a collector of vintage classics, a fan of high-octane supercars, or a family looking for a weekend of entertainment, this year’s Auto Season is bigger and louder than ever before.
The Grand Opening: Parades and Collector Hubs
The excitement kicks off on January 2 with a series of massive citywide parades that turn Dubai’s iconic roads into a moving museum of automotive excellence.
Yalla Dubai Parade (January 2)
A massive community convoy that launches the season, bringing together local clubs and car enthusiasts for a unified drive toward Nad Al Sheba Square.
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Collectors Hub at City Walk (January 2–4)
For three days, City Walk becomes the “Collectors Hub,” showcasing rare, historic, and design-led vehicles. This is a rare opportunity to see private collections and limited-edition supercars that are seldom shown in public.
Supercars Parade (January 4)
Watch millions of dirhams worth of horsepower thunder through the city as the Supercars Parade travels from the Coca-Cola Arena area to Nad Al Sheba.
The Big Weekend: Mirdif Motor Show and Car & Bike Week
The climax of Dubai Auto Season 2026 takes place over the final weekend with two of the largest sub-events in the region.
Mirdif Motor Show (January 10)
The rooftop of City Centre Mirdif will be transformed for the Mirdif Motor Show. This family-friendly event features interactive displays, the latest 2026 models from top manufacturers, and specialized zones for modified cars. It is the perfect spot for enthusiasts to meet the community and for families to enjoy lifestyle experiences.
Middle East Car & Bike Week (January 10–11)
Hosted at Dubai Studio City, this is the ultimate high-energy weekend. Spanning nearly half a million square feet, the festival includes:
- Drift Zones and Stunt Shows: High-skill professional drivers pushing cars to the limit
- Custom Bike Showcases: A dedicated area for the region’s best superbikes and custom builds
- Live Entertainment: Mainstage music, brand activations, and food pop-ups
More Than Just Cars: Sales and Socials
If you are in the market for a new ride, the Auto Flash Sale (January 2–11) runs throughout the season. Leading dealerships across Dubai will offer exclusive DSF discounts, value-added service packages, and promotional deals that are available only during this period.
For a more relaxed vibe, head to the Auto Socials at Nad Al Sheba Square. These daily meet-ups are designed for networking, photography, and sharing the passion for car culture with fellow enthusiasts.
