Mall of the Emirates is set to welcome a wave of new openings this winter, with 15 luxury, beauty, fashion, wellness and cultural concepts arriving between December 2025 and January 2026. The additions include global brands making their Dubai debut, expanded flagships, and new lifestyle destinations, all forming part of the mall’s broader long-term expansion plans.
Here’s a look at what’s opening and reopening across the mall.
Ulta Beauty
The US-based beauty retailer is opening its first Dubai store, introducing a wide mix of makeup, skincare and haircare brands in one destination.
Instagram: https://www.instagram.com/ultabeauty
Sephora
Dubai’s largest Sephora store is now open, offering an expanded portfolio of international beauty brands alongside its well-known in-house range.
Instagram: https://www.instagram.com/sephora
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H&M
H&M has unveiled a new flagship store featuring immersive fitting rooms, a dedicated beauty studio and refreshed fashion collections.
Instagram: https://www.instagram.com/hm
Jo Malone London
The British fragrance and lifestyle brand is opening a new boutique showcasing its signature colognes, candles and gifting collections.
Instagram: https://www.instagram.com/jomalonelondon
SKIMS
Kim Kardashian’s shapewear label is opening its first physical store in the region, marking a major expansion beyond online retail in the UAE.
Instagram: https://www.instagram.com/skims
COS (Collection of Style)
The contemporary fashion brand is arriving with timeless wardrobe essentials defined by clean design and sustainable materials.
Instagram: https://www.instagram.com/cosstores
Omega
The Swiss luxury watchmaker is opening a new boutique featuring its iconic timepieces, known for space exploration and Olympic timekeeping.
Instagram: https://www.instagram.com/omega
Vhernier
Italian jewellery maison Vhernier is bringing its bold, sculptural designs to Dubai with a new boutique opening at the mall.
Instagram: https://www.instagram.com/vhernier
Gymshark
The global fitness brand has opened a new store offering performance wear, street-inspired styles and a modestwear range designed for the UAE.
Instagram: https://www.instagram.com/gymshark
Victoria’s Secret
The iconic lingerie brand is set to reopen in a refreshed and more immersive retail space by the end of December.
Instagram: https://www.instagram.com/victoriassecret
Rolex
Rolex has reopened its Mall of the Emirates boutique with a redesigned concept that blends heritage craftsmanship with contemporary luxury.
Instagram: https://www.instagram.com/rolex
Louis Vuitton
The fashion house has expanded its presence with a redesigned store offering a richer and more experiential shopping environment.
Instagram: https://www.instagram.com/louisvuitton
BRĒD
Homegrown bakery and all-day dining concept BRĒD is opening in January, serving artisan sourdoughs, pastries and casual comfort dishes.
Instagram: https://www.instagram.com/bred.dxb
Gray Wellness Centre
A 25,000-square-foot wellness destination has opened at Kempinski, focusing on fitness, recovery, longevity, nutrition and community wellbeing.
Instagram: https://www.instagram.com/graywellness
New Covent Garden Theatre
A new cultural venue has opened featuring a 575-seat theatre, rehearsal studios and live programming ranging from musicals to comedy and ballet.
Instagram: https://www.instagram.com/newcoventgarden
What This Expansion Signals
With beauty giants, luxury fashion houses, wellness destinations and live performance spaces launching in the same season, Mall of the Emirates is continuing its evolution into a multi-dimensional lifestyle and culture hub. The winter openings reflect a growing focus on experience-led retail, positioning the mall as more than a shopping destination — but a place for culture, wellness and entertainment under one roof.
